Digital Asset Management (DAM): What is it and why is it important?

Digital assets are any type of file that is stored in a digital format, such as images, videos, audio files, documents, and presentations. Digital assets are essential for businesses of all sizes, as they are used in a variety of marketing and communications materials, such as websites, social media, and email campaigns.

Digital asset management (DAM) is the process of organizing, storing, and retrieving digital assets. A DAM system provides a central repository for all of your digital assets, making it easy to find and use them when you need them.